The Sportsman Casino Tottenham Court Road

The Sportsman Casino: Amazing experience and delicious food! - See 30 traveller reviews, 20 candid photos, and great deals for London, UK, at Tripadvisor. Response from Caesars E, Manager at The Sportsman Casino Responded Feb 15, 2020 Thank you for your feedback, I am sorry that the actual casino wasn't as impressive as you had expected but very pleased that you had a good experience in our restaurant. The Sportsman Casino frequently asked questions. Enjoy state-of-the-art casino gaming in stylish surroundings. Open 24 hours 7 days a week. 262 Tottenham Court Road W1T 7RG London. The Sportsman Casino London. Housed in an old Westminster building, is the Sportsman, just behind the renowned Oxford.

The Sportsman Casino, established in the 70’s, is the London club that has most often changed location. Originally established on the Tottenham Court Road, it then relocated to Bryanston Street. When the Bryanston Street lease expired, it was moved again to its current location in Old Quebec Street, very close to Marble Arch.

THE RELAUNCH OF A LONDON CLASSIC

The Sportsman Casino is located nearby the famous Marble Arch monument 9. In this corner of the city, traditional London mixes with the latest fashionable trends. It is also close to Mayfair, where most of the city’s Casinos are located, allowing the Sportsman to consider itself one of London’s West End Casino.
Young people shopping for the latest fashions on Oxford Street and tourists visiting Marble Arch and Hyde Park are sure to see the Sportsman, especially in the evening and at night, when the facade is lit up in blue, purple and yellow lights all along the street.
Passing through the revolving doors of the main entrance, visitors come face-to-face with reception. The ground floor also houses the gaming area, with 21 tables, electronic roulette and slots.
The Club is decorated in a contemporary style, with a wide range of gambling and leisure facilities. The mezzanine houses the restaurant and the sports lounge, where soft poker tournaments are held.

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The sports lounge is also the perfect venue to watch live sporting events on the giant screen, the ideal place to discuss the English win over Australia in the Ashes, Johnny Wilkinson’s return or the future of Sven Goran Eriksson.

THE YOUNGEST CASINO IN LONDON

The re-opening meant more than just a new venue: it also launched the Sportsman as the youngest Casino in London. Club Manager, Bill Curtis, who has worked at all three venues, knows the Casino better than anybody. Mr Curtis took his first steps in the Casino business in 1978, at the Coral-owned Palm Beach Casino. He became involved with LCI in 1981, when London Clubs International bought out the Palm Beach, and in 2000 was made manager of the Sportsman.
The challenge facing Curtis, assistant manager Colin Lane and their team is to make the new Club a meeting place for young sports fans. “We want to get back to our roots … as a place where fashion and sport can mix. Somehow, we feel that our market is young people who play poker and other games on-line”, says Mr Curtis. Along with Roulette, the most popular game, craps are another great
attraction. The Sportsman is one of only three London Casinos with a craps table. Electronic Roulette is also big.
The Sportsman is also set to increase the number of slots from 10 to 20, thanks to the liberalization of Casino games brought in last October. Members, though mostly UK-based, boast a wide range of nationalities. Last summer the Club had average daily visitors of 400, proving that a strategic location is one of the mainstays of the Club’s success and of increasing member numbers. Traditional clients from the Middle East are still very important, particularly in the summer.
A certain group of big players tend to visit the same London Casinos, some laying down authentic fortunes in a sitting. This gives special relevance to the work of Tony Collings, Customer Relations Executive, whose job is to keep them happy and coming back. The soft poker room is in the mezzanine.

I’VE HEARD CAESARS REWARDS MENTIONED. WHAT ARE THEY?

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Caesars Rewards is the Caesars loyalty programme. Once signed up, you earn Reward Credits every time you play, eat or drink at one of our venues. The more you earn, the greater your Tier status and benefits. You’ll get more return on your play than with any other casino group. We’ll even give you a free drink and gaming voucher when you sign up at The Sportsman.

DOES IT COST ANYTHING TO JOIN CAESARS REWARDS?

No, signing up to Caesars Rewards is free. Registration is quick and easy.

DOES MY CAESARS REWARDS CARD ENTITLE ME TO VISIT ANY OTHER CAESARS ENTERTAINMENT CASINOS?

Yes, you can use your Caesars Rewards card at all Caesars Entertainment casinos nationwide (except for Playboy Club London, which is a private members’ club).

I HAVE NOT VISITED THE CASINO FOR A WHILE. IS MY CAESARS REWARDS CARD STILL VALID?

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Your Caesars Rewards card will remain valid. However you need to have visited a casino within the last six months to keep your Reward Credits balance. Otherwise your balance expires.

I’VE LOST MY CAESARS REWARDS CARD. CAN I STILL ENTER THE CASINO?

Yes, you can still come in to the casino. Make sure you pick up a replacement card from Reception desk on your way in.

WHAT DOES MY CAESARS REWARDS CARD ENTITLE ME TO?

Every time you play Slots, Electronic games and table games you earn Reward Credits. These can be used for food, drinks and merchandise within the casino. To see all the rewards on offer at each casino, check out our Caesars Rewards section. You can also browse our Rewards catalogue in Reception at The Sportsman.

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